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DEMOCRATISATION OF ‘FEELING BETTER’

The current explosion of wellness cannot be dissociated from the rise in inequalities. The reason is this: the aspiration for wellness and the consumption of its products remains a privilege.
It has a particular appeal in the highest-income countries among white, wealthy women. And this for an obvious reason: to practice and savour wellness, one needs time and money, and the luxury to think long-term; put differently, it is not for those trying to make a living, or survive from one week or month to the next. Hence the current and rising perception that the raison d’être for much of the wellness industry is to serve the ‘well-off worried (relatively speaking) well’, and that it does little to alleviate the structural factors that contribute to un-wellness.

“to practice and savour wellness, one needs time and money, and the luxury to think long-term;”

It could become a severe reputational issue for the industry. For wellness businesses, the easiest way to mitigate this risk is to place a higher priority on the democratisation of wellness: inclusivity, social safety nets, access to healthcare, etc., with less focus on evermore exclusive offerings in the realms of the gym, the spa and health-treatments.
Author Anni Hood CEO Well Intelligence

KNOW THE MERITS OF TANGIBLE

The current explosion of wellness cannot be dissociated from the rise in inequalities. The reason is this: the aspiration for wellness and the consumption of its products remains a privilege. It has a particular appeal in the highest-income countries among white, wealthy women. And this for an obvious reason: to practice and savour wellness, one needs time and money, and the luxury to think long-term; put differently, it is not for those trying to make a living, or survive from one week or month to the next.

Hence the current and rising perception that the raison d’être for much of the wellness industry is to serve the ‘well-off worried (relatively speaking) well’, and that it does little to alleviate the structural factors that contribute to un-wellness. It could become a severe reputational issue for the industry. For wellness businesses, the easiest way to mitigate this risk is to place a higher priority on the democratisation of wellness: inclusivity, social safety nets, access to healthcare, etc., with less focus on evermore exclusive offerings in the realms of the gym, the spa and health-treatments.

Author Anni Hood CEO Well Intelligence

AIR QUALITY BECOMING A WELLBEING PREMIUM

This summer’s high temperatures have caused a surge in ozone and raised air pollution levels in many cities. In London, legal thresholds have been breached consistently since monitoring began in 2010, contributing to an estimated 9000-plus premature deaths each year.

Rather than get depressed about it, you could take this as an opportunity to establish your own ‘wellbeing premium’. Hotels and other businesses frequently ask us: How can we ‘do’ wellbeing within our building space? What actions should be taken? And how will we get a return?’

“to practice and savour wellness, one needs time and money, and the luxury to think long-term;”

A smart three-step strategy is to look at what factors external to your premises are eroding wellbeing; then seek to create the opposite environment for employees, guests and customers when they step inside; and promote it to your advantage.

Your internal air quality can be a positive differentiator on several levels. High air quality and the associated health and productive benefits such as thought clarity, fewer headaches and better cognitive function are compelling reasons to want to work for your company. For hotels it is a triple win where the team, guests and bottom line all benefit. A case in point: Edwardian Hotels, which has committed “to maintain good indoor air quality (IAQ) in order to improve the health, productivity and comfort of all building occupants”. And that’s more than just hot air.

Author Anni Hood CEO Well Intelligence

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