Workers under Amazon

John Herrman: What Will Service Work Look Like Under Amazon?
The New York Times, July 18, 2017

Wellbeing premium

As far as holidays go, Prime Day is contrived, crass and extremely effective (the company’s ‘‘biggest day ever,’’ it says). This is not a venue for voting with your wallet or cultivating a consumer identity. It’s about clicking a button that initiates a mysterious process carried out by teams of invisible laborers and automated proc­esses and results in a package at your door within two days. That package will contain one or more products that were probably built in a special economic zone in a faraway country; transported by ship, truck or perhaps one of Amazon’s newly leased ‘‘Prime Air’’ planes; warehoused and waiting in one of the company’s gargantuan and strategically placed fulfillment centers;

 

Through the WI Lens

Amazon has rewritten the rules of today’s service economy and that of tomorrow. It focuses on domination of the marketplace, and is not in the business of providing any sort of abstract benefit to society beyond the lowering of prices and the delivery of goods. The company has never sort to project a rosy vision of the future of service labour and most likely never will. Amazon warehouse work is hard, often subcontracted to the gig economy and kept out of sight of consumers. Its work culture is unapologetically ruthless, including at its corporate office.

How will Amazon’s dominance affect the industries at the crossroad of hospitality and wellbeing? In general terms, Amazon constitutes an extreme case of the disruptive power of technology: for any business in the retail industry, it is reshaping the landscape on its own terms, wreaking a huge amount of “creative destruction” in the process. The first lesson is this: businesses that do not innovate and fail to harness the power of technology will suffer the same fate as traditional retail, regardless of the industry they may be in. But, for the hospitality and wellbeing industries, there are two very significant differences: (1) in contrast to an Amazon customer, more of their consumers want to understand what’s going on behind the scenes: where the product came from, how and by whom it was sourced, whether the business is ethical and sustainable, etc. In short, they are seeking a “story” around the service; (2) they are looking for face-to-face interaction and the “human touch” that tech cannot deliver. As the world becomes digital, the greater the appetite for personal interaction that is real, not intermediated by a machine or an algorithm. This will place a premium on wellbeing in the years to come.

Gut Feelings

April 16, 2019

Could Therapy Be Key To Treating Your IBS? – Huffington Post, 11 April 2019, Natasha Hinde

Radicalise Movement

April 2, 2019

Sitting down for too long may be causing 70,000 UK deaths a year – The Guardian, 26 March 2019, Nicola Davis

Humans Back In Vogue

March 26, 2019

Human Contact Is Now a Luxury Good – New York Times, 23 March 2019, Nellie Bowles

Sickness to Debt to Sickness

March 19, 2019

Americans Are Going Bankrupt From Getting Sick, The Atlantic, 15 March 2019, Olga Khazan

On The Money

March 12, 2019

Why the future of well-being isn’t about money www.weforum.org, 26 Feb 2019, Justin Dupuis

Bread Culture

March 5, 2019

With bread’s return to favor in the wellness world, consumers are ritualizing the baking process as an opportunity to slow down. JWT Intelligence, 28 February 2019, Emily Safian-Demers

Ikea Purity

February 26, 2019

Ikea’s new curtains purify the air inside your house – Fast Company, 20 Feb 2019, Jesus Diaz

Insectogeddon

February 19, 2019

Insectageddon – Politicians are complicit in the killing of our insects – we will be next – Guardian 12 February 2019 – Molly Scott Cato

Goop, Delta, Netflix

February 12, 2019

Goop Enters Netflix Deal: Has Pseudoscience Found A New Platform? Forbes, 9 Feb 2019, Bruce Y. Lee

Race Ready Workplace

February 5, 2019

5 ways work culture will change by 2030, Fast Company, February 4th 2019 Gwen Moran

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