The Wellness Epidemic

Amy Larocca, “Why are so many privileged people feeling so sick?”, The Cut, June, 2017

The Wellness Epidemic

When Gwyneth Paltrow first launched Goop in 2008, it was a great place to find out where to eat the best tapas in Barcelona. It was straight-up celebrity-lifestyle voyeurism, and Paltrow, with her long blonde hair and aura of complete self-satisfaction, was irresistible. There’s the expression “living your best life,” and then there is Paltrow: best life manifest.

Through the WI Lens

At the moment, wellness is a very amorphous idea that is everywhere, and as a result nowhere in particular. This is part of its financial and marketing appeal; but there is a bubble in the making, with many companies all too willing to sell snake oil to their gullible customers. A backlash is brewing, with an increasing number of researchers and practitioners warning about the excesses in some corners of the wellness industry and the shady science that underpins an increasing number of wellness products.

Nothing illustrates the wellness bubble better than Goop Health, the wellness summit organized by Goop – Gwyneth Paltrow’s lifestyle brand. Her business, now financed by USD 10 million from venture capital, encompasses beauty products, skincare, vitamin supplements, accessories, clothing, a magazine (soon to be published by Condé Nast) and “experiences”. The “Wellness journey”, as Paltrow likes to call it, is all about investing in oneself to ensure that the body, the spirit and the mind operate at full potential. The word “journey” matters considerably: it signifies that wellness is not a state of being, but an aspiration or a personal transformation. Embarking on a journey means that prior to arriving at an elusive destination, the “wellness industrial complex” à la Goop will milk you at every single step. This article reinforces our view that in the coming years market discipline will separate the wheat from the chaff. There is nothing inevitable in wellness ascendency. At one stage, the bubble will burst, taking many companies and fads with it.

Gut Feelings

April 16, 2019

Could Therapy Be Key To Treating Your IBS? – Huffington Post, 11 April 2019, Natasha Hinde

Radicalise Movement

April 2, 2019

Sitting down for too long may be causing 70,000 UK deaths a year – The Guardian, 26 March 2019, Nicola Davis

Humans Back In Vogue

March 26, 2019

Human Contact Is Now a Luxury Good – New York Times, 23 March 2019, Nellie Bowles

Sickness to Debt to Sickness

March 19, 2019

Americans Are Going Bankrupt From Getting Sick, The Atlantic, 15 March 2019, Olga Khazan

On The Money

March 12, 2019

Why the future of well-being isn’t about money, 26 Feb 2019, Justin Dupuis

Bread Culture

March 5, 2019

With bread’s return to favor in the wellness world, consumers are ritualizing the baking process as an opportunity to slow down. JWT Intelligence, 28 February 2019, Emily Safian-Demers

Ikea Purity

February 26, 2019

Ikea’s new curtains purify the air inside your house – Fast Company, 20 Feb 2019, Jesus Diaz


February 19, 2019

Insectageddon – Politicians are complicit in the killing of our insects – we will be next – Guardian 12 February 2019 – Molly Scott Cato

Goop, Delta, Netflix

February 12, 2019

Goop Enters Netflix Deal: Has Pseudoscience Found A New Platform? Forbes, 9 Feb 2019, Bruce Y. Lee

Race Ready Workplace

February 5, 2019

5 ways work culture will change by 2030, Fast Company, February 4th 2019 Gwen Moran

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