Veritable Vegan

Forbes, Everything is ready to make 2019 the ‘year of the vegan’. Are you? December 31st 2019, Davide Banis

Coming of Age

The Economist’ prediction focuses mainly on the North-American market but 2019 looks like a promising year for veganism also in Europe.
2018 has already been a year of good news and emerging trends for the vegan scene in Europe and hopefully, these trends and news represent the telltale signs of an even more markedly vegan-friendly 2019.
As I often mention, ending animal farming is, according to Effective Altruism-inspired research, one of the three cause areas the world of doing good should focus on.

Through the WI Lens

When The Economist endorses a trend that is viewed by many as still on the fringes, perception can quickly change. Unilever features in this article for acquisition of The Vegetarian Butcher and simultaneously, vegan junk food replacing meat alternatives – no animals but no less processed. Unilever’s CEO until recently was Paul Polman, a trail blazer for the inclusion of ESG (environment, society and governance) strategies and an active proponent for sustainable business and ‘woke capitalism’.

The demand and proliferation of veganism has mushroomed (forgive the pun) but that doesn’t mean abandonment of products that look and taste like meat. The ‘clean meat’ movement is also gaining momentum, aka, lab grown meat “…last July, Dutch startup Mosa Meat announced that it had raised € 7.5 million to commercialize cultured meat, bringing it to the market by 2021”

For the hospitality sector, menu innovation and embrace of this movement is likely to become a more tangible priority. Exciting vegan options are no longer specialist territory nor confined to wellbeing retreats. Wake up to wellbeing (and veganism) as mainstream.

Gut Feelings

April 16, 2019

Could Therapy Be Key To Treating Your IBS? – Huffington Post, 11 April 2019, Natasha Hinde

Radicalise Movement

April 2, 2019

Sitting down for too long may be causing 70,000 UK deaths a year – The Guardian, 26 March 2019, Nicola Davis

Humans Back In Vogue

March 26, 2019

Human Contact Is Now a Luxury Good – New York Times, 23 March 2019, Nellie Bowles

Sickness to Debt to Sickness

March 19, 2019

Americans Are Going Bankrupt From Getting Sick, The Atlantic, 15 March 2019, Olga Khazan

On The Money

March 12, 2019

Why the future of well-being isn’t about money, 26 Feb 2019, Justin Dupuis

Bread Culture

March 5, 2019

With bread’s return to favor in the wellness world, consumers are ritualizing the baking process as an opportunity to slow down. JWT Intelligence, 28 February 2019, Emily Safian-Demers

Ikea Purity

February 26, 2019

Ikea’s new curtains purify the air inside your house – Fast Company, 20 Feb 2019, Jesus Diaz


February 19, 2019

Insectageddon – Politicians are complicit in the killing of our insects – we will be next – Guardian 12 February 2019 – Molly Scott Cato

Goop, Delta, Netflix

February 12, 2019

Goop Enters Netflix Deal: Has Pseudoscience Found A New Platform? Forbes, 9 Feb 2019, Bruce Y. Lee

Race Ready Workplace

February 5, 2019

5 ways work culture will change by 2030, Fast Company, February 4th 2019 Gwen Moran

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