Forbes, Everything is ready to make 2019 the ‘year of the vegan’. Are you? December 31st 2019, Davide Banis
Coming of Age
The Economist’ prediction focuses mainly on the North-American market but 2019 looks like a promising year for veganism also in Europe.
2018 has already been a year of good news and emerging trends for the vegan scene in Europe and hopefully, these trends and news represent the telltale signs of an even more markedly vegan-friendly 2019.
As I often mention, ending animal farming is, according to Effective Altruism-inspired research, one of the three cause areas the world of doing good should focus on.
Through the WI Lens
When The Economist endorses a trend that is viewed by many as still on the fringes, perception can quickly change. Unilever features in this article for acquisition of The Vegetarian Butcher and simultaneously, vegan junk food replacing meat alternatives – no animals but no less processed. Unilever’s CEO until recently was Paul Polman, a trail blazer for the inclusion of ESG (environment, society and governance) strategies and an active proponent for sustainable business and ‘woke capitalism’.
The demand and proliferation of veganism has mushroomed (forgive the pun) but that doesn’t mean abandonment of products that look and taste like meat. The ‘clean meat’ movement is also gaining momentum, aka, lab grown meat “…last July, Dutch startup Mosa Meat announced that it had raised € 7.5 million to commercialize cultured meat, bringing it to the market by 2021”
For the hospitality sector, menu innovation and embrace of this movement is likely to become a more tangible priority. Exciting vegan options are no longer specialist territory nor confined to wellbeing retreats. Wake up to wellbeing (and veganism) as mainstream.
Could Therapy Be Key To Treating Your IBS? – Huffington Post, 11 April 2019, Natasha Hinde
Sitting down for too long may be causing 70,000 UK deaths a year – The Guardian, 26 March 2019, Nicola Davis
Human Contact Is Now a Luxury Good – New York Times, 23 March 2019, Nellie Bowles
Americans Are Going Bankrupt From Getting Sick, The Atlantic, 15 March 2019, Olga Khazan
Why the future of well-being isn’t about money www.weforum.org, 26 Feb 2019, Justin Dupuis
With bread’s return to favor in the wellness world, consumers are ritualizing the baking process as an opportunity to slow down. JWT Intelligence, 28 February 2019, Emily Safian-Demers
Ikea’s new curtains purify the air inside your house – Fast Company, 20 Feb 2019, Jesus Diaz
Insectageddon – Politicians are complicit in the killing of our insects – we will be next – Guardian 12 February 2019 – Molly Scott Cato
Goop Enters Netflix Deal: Has Pseudoscience Found A New Platform? Forbes, 9 Feb 2019, Bruce Y. Lee
5 ways work culture will change by 2030, Fast Company, February 4th 2019 Gwen Moran