Forbes, Everything is ready to make 2019 the ‘year of the vegan’. Are you? December 31st 2019, Davide Banis
Coming of Age
The Economist’ prediction focuses mainly on the North-American market but 2019 looks like a promising year for veganism also in Europe.
2018 has already been a year of good news and emerging trends for the vegan scene in Europe and hopefully, these trends and news represent the telltale signs of an even more markedly vegan-friendly 2019.
As I often mention, ending animal farming is, according to Effective Altruism-inspired research, one of the three cause areas the world of doing good should focus on.
Through the WI Lens
When The Economist endorses a trend that is viewed by many as still on the fringes, perception can quickly change. Unilever features in this article for acquisition of The Vegetarian Butcher and simultaneously, vegan junk food replacing meat alternatives – no animals but no less processed. Unilever’s CEO until recently was Paul Polman, a trail blazer for the inclusion of ESG (environment, society and governance) strategies and an active proponent for sustainable business and ‘woke capitalism’.
The demand and proliferation of veganism has mushroomed (forgive the pun) but that doesn’t mean abandonment of products that look and taste like meat. The ‘clean meat’ movement is also gaining momentum, aka, lab grown meat “…last July, Dutch startup Mosa Meat announced that it had raised € 7.5 million to commercialize cultured meat, bringing it to the market by 2021”
For the hospitality sector, menu innovation and embrace of this movement is likely to become a more tangible priority. Exciting vegan options are no longer specialist territory nor confined to wellbeing retreats. Wake up to wellbeing (and veganism) as mainstream.
“On such fragile foundations are built the first steps towards a more ethical kind of business, and who knows what virtuous circles might result?”
“Scientific evidence recently emerged that, contrary to earlier beliefs, Covid-19 can be spread by tiny droplets that we breathe out when we respire, called aerosols.”
“Economic wellbeing is part of the story, but it is also about finding less stressful lifestyles, in which healthy diet figures as a meaningful measure of success.”
“The industry has every asset needed to be a guiding light in the shift toward personal health priority. Will that become a prevention legacy, a ‘phoenix rising’ from the Covid-19 ashes?”
“Looking at the bigger picture, putting the measures in this order represents a lost opportunity that the pandemic could have offered for a cultural pivot pivot towards getting people more focused on their health, a powerful statement of intent.”
“Employment is necessary to fulfil our most basic human needs such as food and shelter. Any significant increase in long-term unemployment will spell a retrograde step for human wellbeing like no other.”
“All roads lead to a wellbeing anchor, whether that be economic/financial, physical, mental or emotional: all contribute to a progressive and inclusive cosmopolitan world. The answer should not be a choice of one or the other but of a joined up and compassionate solution for society, business and individuals.”
“The paradox is that we continue to do this in spite of recognising that striving to become ever-more productive is an intrinsically unhealthy behaviour, leading to stress and too often, a sense of failure.”
“The same broad-sweeping structural racism that enables police brutality against black Americans is also responsible for higher mortality among black Americans with Covid-19,” Maimuna Majumder, a Harvard epidemiologist working on the Covid-19 response, tells Vox.
The take-out from this? Wellbeing cannot exist at a more elevated level without our basic needs being met.