Rosie Spinks, It’s getting harder to see where the hotel industry ends and Airbnb begins, Quartz, April 26, 2018
Morphing to Mega
Meanwhile, both Accor Hotels—which owns Airbnb’s luxury competitor OneFineStay—and Hyatt have also made moves in the private accommodation market previously. And Booking.com recently announced that it had 5 million “alternative accommodation” listings on its platform—a number which currently outnumbers Airbnb’s amount of apartments and homes available for rent.
All of which is to say: If you can book hotel rooms on Airbnb and book a home share via Booking.com or a major hotel brand, is the accommodation industry just turning into one big mega-offering? At Skift Forum Europe in Berlin on Thursday, Skift’s hospitality editor Deanna Ting asked Airbnb’s managing director for Europe, Middle East, and Africa for his view on these new entrants into the private accommodation space.
Through the WI Lens
In the Travel & Tourism industry, everybody knows that Airbnb has become a dominant industry player, encroaching on hotels’ business. Fewer understand that the same phenomenon is happening, but in reverse, with some major hotel groups. Today, Marriott and Accor are encroaching on the business that traditionally belongs to Airbnb by entering the home share market, thus becoming competitors of the platform in the private accommodation space. As product offerings tend to evolve towards a form that is less and less differentiated, the competition between hotel chains and digital platforms like Airbnb and Booking.com will increase. The traditional large hotel companies that don’t pick up on the trend will progressively fade into extinction.
“The industry has every asset needed to be a guiding light in the shift toward personal health priority. Will that become a prevention legacy, a ‘phoenix rising’ from the Covid-19 ashes?”
“Looking at the bigger picture, putting the measures in this order represents a lost opportunity that the pandemic could have offered for a cultural pivot pivot towards getting people more focused on their health, a powerful statement of intent.”
“Employment is necessary to fulfil our most basic human needs such as food and shelter. Any significant increase in long-term unemployment will spell a retrograde step for human wellbeing like no other.”
“All roads lead to a wellbeing anchor, whether that be economic/financial, physical, mental or emotional: all contribute to a progressive and inclusive cosmopolitan world. The answer should not be a choice of one or the other but of a joined up and compassionate solution for society, business and individuals.”
“The paradox is that we continue to do this in spite of recognising that striving to become ever-more productive is an intrinsically unhealthy behaviour, leading to stress and too often, a sense of failure.”
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