Trends in Reverse

Rosie Spinks, It’s getting harder to see where the hotel industry ends and Airbnb begins, Quartz, April 26, 2018

Morphing to Mega

Meanwhile, both Accor Hotels—which owns Airbnb’s luxury competitor OneFineStay—and Hyatt have also made moves in the private accommodation market previously. And recently announced that it had 5 million “alternative accommodation” listings on its platform—a number which currently outnumbers Airbnb’s amount of apartments and homes available for rent.

All of which is to say: If you can book hotel rooms on Airbnb and book a home share via or a major hotel brand, is the accommodation industry just turning into one big mega-offering? At Skift Forum Europe in Berlin on Thursday, Skift’s hospitality editor Deanna Ting asked Airbnb’s managing director for Europe, Middle East, and Africa for his view on these new entrants into the private accommodation space.


Through the WI Lens

In the Travel & Tourism industry, everybody knows that Airbnb has become a dominant industry player, encroaching on hotels’ business. Fewer understand that the same phenomenon is happening, but in reverse, with some major hotel groups. Today, Marriott and Accor are encroaching on the business that traditionally belongs to Airbnb by entering the home share market, thus becoming competitors of the platform in the private accommodation space. As product offerings tend to evolve towards a form that is less and less differentiated, the competition between hotel chains and digital platforms like Airbnb and will increase. The traditional large hotel companies that don’t pick up on the trend will progressively fade into extinction.

Gut Feelings

April 16, 2019

Could Therapy Be Key To Treating Your IBS? – Huffington Post, 11 April 2019, Natasha Hinde

Radicalise Movement

April 2, 2019

Sitting down for too long may be causing 70,000 UK deaths a year – The Guardian, 26 March 2019, Nicola Davis

Humans Back In Vogue

March 26, 2019

Human Contact Is Now a Luxury Good – New York Times, 23 March 2019, Nellie Bowles

Sickness to Debt to Sickness

March 19, 2019

Americans Are Going Bankrupt From Getting Sick, The Atlantic, 15 March 2019, Olga Khazan

On The Money

March 12, 2019

Why the future of well-being isn’t about money, 26 Feb 2019, Justin Dupuis

Bread Culture

March 5, 2019

With bread’s return to favor in the wellness world, consumers are ritualizing the baking process as an opportunity to slow down. JWT Intelligence, 28 February 2019, Emily Safian-Demers

Ikea Purity

February 26, 2019

Ikea’s new curtains purify the air inside your house – Fast Company, 20 Feb 2019, Jesus Diaz


February 19, 2019

Insectageddon – Politicians are complicit in the killing of our insects – we will be next – Guardian 12 February 2019 – Molly Scott Cato

Goop, Delta, Netflix

February 12, 2019

Goop Enters Netflix Deal: Has Pseudoscience Found A New Platform? Forbes, 9 Feb 2019, Bruce Y. Lee

Race Ready Workplace

February 5, 2019

5 ways work culture will change by 2030, Fast Company, February 4th 2019 Gwen Moran

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