Fit Supremacy Accusation

Lila MacLellan, The story behind the health-conscious startup accused of being a “fit supremacist”, Quartz, March 9, 2018

Too Health Conscious

The startup, Health IQ, is a life insurance brokerage that provides low rate coverage for health conscious people. The critique included charges that the company was cultish, and a “fit supremacist,” after some descriptions of the culture, which dripped of “bro” values, were discovered and shared.

“Every employee who joins takes a pledge to celebrate the health conscious while they work here and for the rest of their life,” the Mountain View, California-based company boasted on its careers page, which has now been edited. And that was just the beginning.






Through the WI Lens

This article raises the fundamental questions of “how far” companies are willing to go to promote health in the workplace. The example of Health IQ is of course extreme, but it highlights the pitfalls of the obsessive quest for wellness pursued by many start-ups – particularly in the US.

Much too often, businesses equate wellness with fitness. The reductionist definition misses the point about the ‘holistic’ dimension of wellbeing: a framework that encompasses physical and mental health, but also a sense of purpose at work, of belonging to a community and also of financial wellness.

Job satisfaction is what ultimately matters to wellbeing at work. It has more to do with policies and how employees are treated than with encouraging them to engage in triathlons.

Gut Feelings

April 16, 2019

Could Therapy Be Key To Treating Your IBS? – Huffington Post, 11 April 2019, Natasha Hinde

Radicalise Movement

April 2, 2019

Sitting down for too long may be causing 70,000 UK deaths a year – The Guardian, 26 March 2019, Nicola Davis

Humans Back In Vogue

March 26, 2019

Human Contact Is Now a Luxury Good – New York Times, 23 March 2019, Nellie Bowles

Sickness to Debt to Sickness

March 19, 2019

Americans Are Going Bankrupt From Getting Sick, The Atlantic, 15 March 2019, Olga Khazan

On The Money

March 12, 2019

Why the future of well-being isn’t about money, 26 Feb 2019, Justin Dupuis

Bread Culture

March 5, 2019

With bread’s return to favor in the wellness world, consumers are ritualizing the baking process as an opportunity to slow down. JWT Intelligence, 28 February 2019, Emily Safian-Demers

Ikea Purity

February 26, 2019

Ikea’s new curtains purify the air inside your house – Fast Company, 20 Feb 2019, Jesus Diaz


February 19, 2019

Insectageddon – Politicians are complicit in the killing of our insects – we will be next – Guardian 12 February 2019 – Molly Scott Cato

Goop, Delta, Netflix

February 12, 2019

Goop Enters Netflix Deal: Has Pseudoscience Found A New Platform? Forbes, 9 Feb 2019, Bruce Y. Lee

Race Ready Workplace

February 5, 2019

5 ways work culture will change by 2030, Fast Company, February 4th 2019 Gwen Moran

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