Clean Air, The New Luxury?

Helen Roxburgh, How Clean Indoor Air Is Becoming China’s Latest Luxury Must-Have – The Guardian March 27th 2018

Breathing Easy

All the air that enters the Cordis Hongqiao is passed through two levels of filtration and continuously cleaned, while double-glazed windows remain closed to seal the fresh air inside. Pollution monitors are fitted in all 396 guest rooms and TV screens display PM2.5 levels. Air quality inside the rooms is typically around 10 times better than that outside.

“Indoor pollution is a very serious problem and health threat, not just in China but worldwide,” says Sieren Ernst, founder of environmental consultancy Ethics & Environment. “Most people spend 90% of their time indoors, and the exposures that we are getting from that time remain largely unexamined.”







Through the WI lens

This article not only spotlights a seized opportunity but also, the ascension and importance of wellbeing basics at every juncture of living. In the headline example, the address of in-door air quality is not only a socially valuable concept pillar but also, a (potentially) lucrative one. The piece headlines the newly opened hotel property in Shanghai, (the Cordis Hongqiao- part of the Langham Group): their in-door air is ten times cleaner than the air outside. This highlighted kudos makes it a worthy market differentiator, so long as the expected increase in room prices deliver. How long will they stay distinguished from their competition? For the time it takes them to copy! In polluted cities, the customer selection of venue (from hotels to coffee shops) will start to be influenced by which has the best quality air. To what extent we don’t yet know. A pertinent point to watch is how quickly this market differentiator becomes baseline necessity.

NB The proliferation of growth in the air purification sector ( in 2013 the market was worth 6.9 RMB, expected to have more than doubled to 16.5 RMB by end of 2018) also creates the opportunity for exploitation and equally virulent growth of disingenuous products that may purport to cleanse the air or make one healthier but with no delivery. As with some other wellbeing related products – not all are created equal and some cannot be trusted.

Pluses (and minuses) Of Positive Thinking

November 10, 2020

What this article goes on to explain is how positive thinking – described here as ‘thriving’ – can counter the effects that come from the negativity outlined above, from reduced memory to diminished performance. Based on studying people in a series of organisations in different industries, one of the authors has found that people who attain this state are more resilient, experience less burnout, and are more confident in their ability to take control of a situation

Working With Nature

November 10, 2020

“Behind the jargon what this is really about is how we address the challenge of biodiversity under threat, move away from fossil materials like plastic and concrete, and use nature in a sustainable way, all of which could be summed up by “living in harmony with nature”.”

Resetting Company Culture

October 12, 2020

“In the new ‘consensual contract’ between employer and worker, what’s required is a commitment from the employer to safeguard the wellbeing of their people, and a commitment in return from employees to take personal responsibility for their performance of their job.”

Countering Loneliness

October 3, 2020

“Could loneliness not only be damaging our mental and physical health but also be making the world a more aggressive, angry place? And if so, what are the implications for a cohesive society and democracy?”

Staking The Moral High Street

August 30, 2020

“On such fragile foundations are built the first steps towards a more ethical kind of business, and who knows what virtuous circles might result?”

Breathe Easy

August 28, 2020

“Scientific evidence recently emerged that, contrary to earlier beliefs, Covid-19 can be spread by tiny droplets that we breathe out when we respire, called aerosols.”

Why Obesity Needs Weighty Solutions

August 6, 2020

“Economic wellbeing is part of the story, but it is also about finding less stressful lifestyles, in which healthy diet figures as a meaningful measure of success.”

Pulling Together Out Of Lockdown

July 8, 2020

“The industry has every asset needed to be a guiding light in the shift toward personal health priority. Will that become a prevention legacy, a ‘phoenix rising’ from the Covid-19 ashes?”

Opening The Right Doors

July 2, 2020

“Looking at the bigger picture, putting the measures in this order represents a lost opportunity that the pandemic could have offered for a cultural pivot pivot towards getting people more focused on their health, a powerful statement of intent.”

Home (working) Truths

June 26, 2020

“Employment is necessary to fulfil our most basic human needs such as food and shelter. Any significant increase in long-term unemployment will spell a retrograde step for human wellbeing like no other.”

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