On The Money

Why the future of well-being isn’t about money www.weforum.org, 26 Feb 2019, Justin Dupuis

Non-Material factors

“Non-material factors such as social supports, freedoms, and fairness may play a bigger role than money in future well-being, according to new research.
The work draws on global well-being surveys over the past decade to project potential levels of world happiness in 2050. It suggests that, to improve people’s well-being as much as possible in coming decades, policymakers should look beyond narrow economic calculations and prioritize non-material factors when making big decisions.”

Through the WI Lens

Wellbeing in the future is going to be judged on more than just economic factors, this article argues. The McGill University researchers devised a statistical model combining objective material indicators, including GDP per capita and life expectancy, alongside social indicators such as freedom to choose what to do with your life, perceived levels of corruption and levels of charitable or philanthropic donation. They analysed how the data had evolved from 2005 to 2016, and used the changes that had taken place as the basis to project possible life evaluations in 2050 – how people will rate their own wellbeing. The result: while economic indicators could show a modest improvement of up to 10 per cent, the wider social indicators show a possible upside of 30 per cent (although there could be a downside of minus 35 per cent in the worst case). The point being that these social factors are likely to become far more important in how people evaluate their wellbeing in the future.

From a business perspective, this means that anyone investing in wellness products and services needs to understand the consumer will be looking beyond financial benefit, and measurements of ROI also need to consider more than just a financial payback – especially where public services are concerned. Consumers may want your product because it chimes with their worldview – which is something that’s hard to put a price on.

Gut Feelings

April 16, 2019

Could Therapy Be Key To Treating Your IBS? – Huffington Post, 11 April 2019, Natasha Hinde

Radicalise Movement

April 2, 2019

Sitting down for too long may be causing 70,000 UK deaths a year – The Guardian, 26 March 2019, Nicola Davis

Humans Back In Vogue

March 26, 2019

Human Contact Is Now a Luxury Good – New York Times, 23 March 2019, Nellie Bowles

Sickness to Debt to Sickness

March 19, 2019

Americans Are Going Bankrupt From Getting Sick, The Atlantic, 15 March 2019, Olga Khazan

On The Money

March 12, 2019

Why the future of well-being isn’t about money www.weforum.org, 26 Feb 2019, Justin Dupuis

Bread Culture

March 5, 2019

With bread’s return to favor in the wellness world, consumers are ritualizing the baking process as an opportunity to slow down. JWT Intelligence, 28 February 2019, Emily Safian-Demers

Ikea Purity

February 26, 2019

Ikea’s new curtains purify the air inside your house – Fast Company, 20 Feb 2019, Jesus Diaz


February 19, 2019

Insectageddon – Politicians are complicit in the killing of our insects – we will be next – Guardian 12 February 2019 – Molly Scott Cato

Goop, Delta, Netflix

February 12, 2019

Goop Enters Netflix Deal: Has Pseudoscience Found A New Platform? Forbes, 9 Feb 2019, Bruce Y. Lee

Race Ready Workplace

February 5, 2019

5 ways work culture will change by 2030, Fast Company, February 4th 2019 Gwen Moran

Scroll to Top