Normal People

How Sally Rooney’s novel became the literary phenomenon of the decade, Sian Cain January 8 2019 The Guardian

Book Success

Booksellers are keeping stashes behind counters, others are having to put signs in windows to say it’s in stock … What is it about the novel that has resonated with so many people?

“A good measure of a book’s success is: are booksellers tired of being asked if they have it in stock? In one south London bookshop, the owner has put a sign in the window advising that yes, they do have copies of Sally Rooney’s Normal People, the literary phenomenon of the year.
This week, Rooney, 27, became the youngest novelist ever to land the Costa awards’ best novel category. Normal People is now favourite to win the prize for overall book of the year at the end of the month. Her second novel has been a surprise – not for its quality, which was assured after her confident debut Conversations with Friends – but for the response to it. There hasn’t been a literary novel that has had such an impact on conversation beyond the usual huddles of luvvies since perhaps Jonathan Franzen’s Freedom, or, before that, Monica Ali’s Brick Lane, or even before that, Zadie Smith’s White Teeth.”

Through the WI Lens

Rooney’s novel has become a literary hit because it captures something of the zeitgeist (in spite of being set five or six years ago) for Millennials. That mood is described here as the sense of ‘collective precariousness’ experienced by young people, “often overeducated, neurotic, slightly too self-aware”. Much has been written about Millennials: their neuroses, their obsession with self image, their poor material prospects and their preference for experiences over ownership, to name a few. In terms of wellness, they represent something of a paradox. On the one hand they have been dubbed ‘the wellness generation’ because they eat healthier and exercise more than previous generations. At the same time, they are experiencing high levels of depression, an unprecedented struggle with identity and the relentless pressures of social media. No wonder Normal People is resonating so much.

From a business perspective, knowing who our guests and customers are is vital to how we message, market, care for and relate to them. Without judgement or preconception but with an open and essentially human compassion.

Gut Feelings

April 16, 2019

Could Therapy Be Key To Treating Your IBS? – Huffington Post, 11 April 2019, Natasha Hinde

Radicalise Movement

April 2, 2019

Sitting down for too long may be causing 70,000 UK deaths a year – The Guardian, 26 March 2019, Nicola Davis

Humans Back In Vogue

March 26, 2019

Human Contact Is Now a Luxury Good – New York Times, 23 March 2019, Nellie Bowles

Sickness to Debt to Sickness

March 19, 2019

Americans Are Going Bankrupt From Getting Sick, The Atlantic, 15 March 2019, Olga Khazan

On The Money

March 12, 2019

Why the future of well-being isn’t about money www.weforum.org, 26 Feb 2019, Justin Dupuis

Bread Culture

March 5, 2019

With bread’s return to favor in the wellness world, consumers are ritualizing the baking process as an opportunity to slow down. JWT Intelligence, 28 February 2019, Emily Safian-Demers

Ikea Purity

February 26, 2019

Ikea’s new curtains purify the air inside your house – Fast Company, 20 Feb 2019, Jesus Diaz

Insectogeddon

February 19, 2019

Insectageddon – Politicians are complicit in the killing of our insects – we will be next – Guardian 12 February 2019 – Molly Scott Cato

Goop, Delta, Netflix

February 12, 2019

Goop Enters Netflix Deal: Has Pseudoscience Found A New Platform? Forbes, 9 Feb 2019, Bruce Y. Lee

Race Ready Workplace

February 5, 2019

5 ways work culture will change by 2030, Fast Company, February 4th 2019 Gwen Moran

Scroll to Top