Katherine Rosman, The Last Resort? Canyon Ranch Succumbs to Botox, The New York Times, December 2, 2017
Succumbing to botox
Alcohol has never been served at Canyon Ranch because it is considered a distraction from the work of restoring and rejuvenating.
But you can now get your face shot full of Botox here.
Nearly 40 years after it first opened, Canyon Ranch is having some serious work done. It has been sold by its founders, Mel and Enid Zuckerman, to a real-estate investment company owned by a Texas billionaire, John Goff, and is no longer being run by the team overseen by Mr. Zuckerman, long a familiar presence on the original Canyon Ranch property in Tucson.
Through the WI lens
This quick read article is not analytical but descriptive: it tells the tale of how Canyon Ranch’s CEO – Susan Docherty, who’s been on the job since 2015 – is trying to transform a family run, destination health spa brand into a luxury hospitality business centered on wellness. It begs the following two questions: (1) what really is wellness? (How do we define it? Where does Botox fit in?); (2) how can a wellness brand front runner transition toward relevance for a broader demographic whilst retaining such a loyal following?
These are two very open-ended questions, but the response given to each will shape the wellness industry for years to come. Prior to running Canyon Ranch, Susan Docherty was a business executive at General Motors, involved in or running the Escalade and Hummer brands. If she succeeds commercially while preserving the wellness culture of the organisation, she will have proven that the wellness industry can indeed be commoditised.
What this article goes on to explain is how positive thinking – described here as ‘thriving’ – can counter the effects that come from the negativity outlined above, from reduced memory to diminished performance. Based on studying people in a series of organisations in different industries, one of the authors has found that people who attain this state are more resilient, experience less burnout, and are more confident in their ability to take control of a situation
“Behind the jargon what this is really about is how we address the challenge of biodiversity under threat, move away from fossil materials like plastic and concrete, and use nature in a sustainable way, all of which could be summed up by “living in harmony with nature”.”
“In the new ‘consensual contract’ between employer and worker, what’s required is a commitment from the employer to safeguard the wellbeing of their people, and a commitment in return from employees to take personal responsibility for their performance of their job.”
“Could loneliness not only be damaging our mental and physical health but also be making the world a more aggressive, angry place? And if so, what are the implications for a cohesive society and democracy?”
“On such fragile foundations are built the first steps towards a more ethical kind of business, and who knows what virtuous circles might result?”
“Scientific evidence recently emerged that, contrary to earlier beliefs, Covid-19 can be spread by tiny droplets that we breathe out when we respire, called aerosols.”
“Economic wellbeing is part of the story, but it is also about finding less stressful lifestyles, in which healthy diet figures as a meaningful measure of success.”
“The industry has every asset needed to be a guiding light in the shift toward personal health priority. Will that become a prevention legacy, a ‘phoenix rising’ from the Covid-19 ashes?”
“Looking at the bigger picture, putting the measures in this order represents a lost opportunity that the pandemic could have offered for a cultural pivot pivot towards getting people more focused on their health, a powerful statement of intent.”
“Employment is necessary to fulfil our most basic human needs such as food and shelter. Any significant increase in long-term unemployment will spell a retrograde step for human wellbeing like no other.”