Katherine Rosman, The Last Resort? Canyon Ranch Succumbs to Botox, The New York Times, December 2, 2017
Succumbing to botox
Alcohol has never been served at Canyon Ranch because it is considered a distraction from the work of restoring and rejuvenating.
But you can now get your face shot full of Botox here.
Nearly 40 years after it first opened, Canyon Ranch is having some serious work done. It has been sold by its founders, Mel and Enid Zuckerman, to a real-estate investment company owned by a Texas billionaire, John Goff, and is no longer being run by the team overseen by Mr. Zuckerman, long a familiar presence on the original Canyon Ranch property in Tucson.
Through the WI Lens
This quick read article is not analytical but descriptive: it tells the tale of how Canyon Ranch’s CEO – Susan Docherty, who’s been on the job since 2015 – is trying to transform a family run, destination health spa brand into a luxury hospitality business centered on wellness. It begs the following two questions: (1) what really is wellness? (How do we define it? Where does Botox fit in?); (2) how can a wellness brand front runner transition toward relevance for a broader demographic whilst retaining such a loyal following?
These are two very open-ended questions, but the response given to each will shape the wellness industry for years to come. Prior to running Canyon Ranch, Susan Docherty was a business executive at General Motors, involved in or running the Escalade and Hummer brands. If she succeeds commercially while preserving the wellness culture of the organisation, she will have proven that the wellness industry can indeed be commoditised.
“On such fragile foundations are built the first steps towards a more ethical kind of business, and who knows what virtuous circles might result?”
“Scientific evidence recently emerged that, contrary to earlier beliefs, Covid-19 can be spread by tiny droplets that we breathe out when we respire, called aerosols.”
“Economic wellbeing is part of the story, but it is also about finding less stressful lifestyles, in which healthy diet figures as a meaningful measure of success.”
“The industry has every asset needed to be a guiding light in the shift toward personal health priority. Will that become a prevention legacy, a ‘phoenix rising’ from the Covid-19 ashes?”
“Looking at the bigger picture, putting the measures in this order represents a lost opportunity that the pandemic could have offered for a cultural pivot pivot towards getting people more focused on their health, a powerful statement of intent.”
“Employment is necessary to fulfil our most basic human needs such as food and shelter. Any significant increase in long-term unemployment will spell a retrograde step for human wellbeing like no other.”
“All roads lead to a wellbeing anchor, whether that be economic/financial, physical, mental or emotional: all contribute to a progressive and inclusive cosmopolitan world. The answer should not be a choice of one or the other but of a joined up and compassionate solution for society, business and individuals.”
“The paradox is that we continue to do this in spite of recognising that striving to become ever-more productive is an intrinsically unhealthy behaviour, leading to stress and too often, a sense of failure.”
“The same broad-sweeping structural racism that enables police brutality against black Americans is also responsible for higher mortality among black Americans with Covid-19,” Maimuna Majumder, a Harvard epidemiologist working on the Covid-19 response, tells Vox.
The take-out from this? Wellbeing cannot exist at a more elevated level without our basic needs being met.