Wealth not health
The causes of obesity are widely acknowledged as complex — involving changing lifestyles, genetics, and, in particular, consumption of processed foods high in salt, sugar and fat.
KFC’s presence in Ghana so far is relatively modest but rapidly growing, and it underscores the way fast food can shape palates, habits and waistlines.
Research shows that people who eat more fast food are more likely to gain weight and become obese, and nutrition experts here express deep concern at the prospect of an increasingly heavy and diabetic population, without the medical resources to address a looming health crisis that some say could rival AIDS.
Through the WI Lens
This article offers a salutary reminder that, despite all the excitement about wellness (particularly among wellness aficionados!), fast food continues to do remarkably well, particularly in emerging markets. From 2011 to 2016, fast food sales increased by 21.5% in the US and by 30% worldwide. In some countries like Ghana and Argentina, it went up by more than several hundred per cent during the same period! The reason is straightforward: in middle-income countries, fast food is symbolically associated with wealth.
It is therefore following the expansion of the middle class, and leading to a surge in obesity, exposing countries with limited fiscal capabilities to a looming health crisis. All emerging markets face the same quandary: how to grow and move beyond scarcity while supporting growing populations and urbanisation without being overtaken by processed and fast food. So far, not a single nation has been able to reverse the growth of obesity, but the backlash is coming. Public awareness about healthy eating is not working or not enough. Soon, governments will have to increase regulatory pressure in order tu put a lid on exponential health costs related to obesity.
“On such fragile foundations are built the first steps towards a more ethical kind of business, and who knows what virtuous circles might result?”
“Scientific evidence recently emerged that, contrary to earlier beliefs, Covid-19 can be spread by tiny droplets that we breathe out when we respire, called aerosols.”
“Economic wellbeing is part of the story, but it is also about finding less stressful lifestyles, in which healthy diet figures as a meaningful measure of success.”
“The industry has every asset needed to be a guiding light in the shift toward personal health priority. Will that become a prevention legacy, a ‘phoenix rising’ from the Covid-19 ashes?”
“Looking at the bigger picture, putting the measures in this order represents a lost opportunity that the pandemic could have offered for a cultural pivot pivot towards getting people more focused on their health, a powerful statement of intent.”
“Employment is necessary to fulfil our most basic human needs such as food and shelter. Any significant increase in long-term unemployment will spell a retrograde step for human wellbeing like no other.”
“All roads lead to a wellbeing anchor, whether that be economic/financial, physical, mental or emotional: all contribute to a progressive and inclusive cosmopolitan world. The answer should not be a choice of one or the other but of a joined up and compassionate solution for society, business and individuals.”
“The paradox is that we continue to do this in spite of recognising that striving to become ever-more productive is an intrinsically unhealthy behaviour, leading to stress and too often, a sense of failure.”
“The same broad-sweeping structural racism that enables police brutality against black Americans is also responsible for higher mortality among black Americans with Covid-19,” Maimuna Majumder, a Harvard epidemiologist working on the Covid-19 response, tells Vox.
The take-out from this? Wellbeing cannot exist at a more elevated level without our basic needs being met.