well-intelligence-logo

Goop, Delta, Netflix

Goop Enters Netflix Deal: Has Pseudoscience Found A New Platform? Forbes, 9 Feb 2019, Bruce Y. Lee

Instant Megaphone

Who knew that the pathway to getting a “docuseries” on Netflix would include selling jade eggs to put in your vagina and coffee to go up your rear end?

Orifices get ready. Gwyneth Paltrow’s company Goop recently signed a deal with Netflix to broadcast a series of 30 minute episodes hosted by Paltrow and Elise Loehnen, Goop’s chief content officer. Soon Goop and its content will have a new platform, or rather a megaphone, in Netflix, which has over 130 million subscribers in more than 190 countries.

Through the WI Lens

This piece offers a caustic take on news that Gwyneth Paltrow’s Goop has landed a plum spot on the world’s biggest TV content streaming service, the actual content as yet unknown. Simultaneously, although not mentioned in this article, Goop have also sealed an exclusive podcast deal with Delta airlines The Netflix deal is billed as a docuseries, which is generally defined as a series of documentaries. And documentaries are in turn understood to be programmes dealing in fact. The author’s main point is that Paltrow’s venture is renowned for dealing in pseudoscience, which has no such basis. One review of products promoted on the site found only 10 per cent had any credible claim to scientific validity.

What’s remarkable about this deal is that it will further increase the value of a business already worth $250 million, in spite of being repeatedly called out for dubious claims. Every bit of success Goop enjoys risks giving wellness a bad name, undermining the serious objectives of effective illness prevention, proactive health and protective medicine. It’s also a fundamentally elitist take on wellness, catering to the whims and self-indulgence of a privileged minority – rather than the real-world needs of the many. Netflix may have done no favours to the millions of people coping with more profound wellbeing issues but the expanding reach of Goop (and Paltrow) despite the naysayers, will continue to bring vast commercial benefit.

 

Pluses (and minuses) Of Positive Thinking

November 10, 2020

What this article goes on to explain is how positive thinking – described here as ‘thriving’ – can counter the effects that come from the negativity outlined above, from reduced memory to diminished performance. Based on studying people in a series of organisations in different industries, one of the authors has found that people who attain this state are more resilient, experience less burnout, and are more confident in their ability to take control of a situation

Working With Nature

November 10, 2020

“Behind the jargon what this is really about is how we address the challenge of biodiversity under threat, move away from fossil materials like plastic and concrete, and use nature in a sustainable way, all of which could be summed up by “living in harmony with nature”.”

Resetting Company Culture

October 12, 2020

“In the new ‘consensual contract’ between employer and worker, what’s required is a commitment from the employer to safeguard the wellbeing of their people, and a commitment in return from employees to take personal responsibility for their performance of their job.”

Countering Loneliness

October 3, 2020

“Could loneliness not only be damaging our mental and physical health but also be making the world a more aggressive, angry place? And if so, what are the implications for a cohesive society and democracy?”

Staking The Moral High Street

August 30, 2020

“On such fragile foundations are built the first steps towards a more ethical kind of business, and who knows what virtuous circles might result?”

Breathe Easy

August 28, 2020

“Scientific evidence recently emerged that, contrary to earlier beliefs, Covid-19 can be spread by tiny droplets that we breathe out when we respire, called aerosols.”

Why Obesity Needs Weighty Solutions

August 6, 2020

“Economic wellbeing is part of the story, but it is also about finding less stressful lifestyles, in which healthy diet figures as a meaningful measure of success.”

Pulling Together Out Of Lockdown

July 8, 2020

“The industry has every asset needed to be a guiding light in the shift toward personal health priority. Will that become a prevention legacy, a ‘phoenix rising’ from the Covid-19 ashes?”

Opening The Right Doors

July 2, 2020

“Looking at the bigger picture, putting the measures in this order represents a lost opportunity that the pandemic could have offered for a cultural pivot pivot towards getting people more focused on their health, a powerful statement of intent.”

Home (working) Truths

June 26, 2020

“Employment is necessary to fulfil our most basic human needs such as food and shelter. Any significant increase in long-term unemployment will spell a retrograde step for human wellbeing like no other.”

Scroll to Top