Lauren Mechling, Young Fitness Fogies Ditch $40 Classes for Hoops, Laps and Jogs, The New York Times, January 23, 2018
Sense of Democracy
Many of the gyms that cater to fashion models and investment bankers can feel like bastions of blowouts and entitlement, while public parks and recreation centers still welcome urban dwellers across every imaginable spectrum. The sense of democracy — and sweating with strangers from different backgrounds rather than folks we know from college or the school run — is a considerable draw at a time of heightened income disparity.
“It’s really important for young people and for older people to cross-pollinate,” Mr. Hawke recently told People Magazine. We are living in a world, he said, where “there’s just so much division everywhere that one of the things the Y can do right now is raise their hands and say, ‘Hey, everybody’s welcome here.’
Through the WI Lens
This article vindicates one of the convictions we’ve held for a long time: that many of the most sophisticated wellbeing trends are fads destined to fade away. High-end fitness classes are a case in point. Smaller / high-end gyms may be the fastest-growing segment of the exercise business (with their membership growing 6.3 percent – twice the industry average – between 2015 and 2016), but more and more people now realize that going for a run or a brisk walk, or playing a game of football or basketball, is not only more pleasant, but more efficient as well.
We predict that sooner than most wellness companies realize, going to a public park, around the block or to a recreation center will soon become more fashionable than spending $40 an hour sweating in front of a screen.
Could Therapy Be Key To Treating Your IBS? – Huffington Post, 11 April 2019, Natasha Hinde
Sitting down for too long may be causing 70,000 UK deaths a year – The Guardian, 26 March 2019, Nicola Davis
Human Contact Is Now a Luxury Good – New York Times, 23 March 2019, Nellie Bowles
Americans Are Going Bankrupt From Getting Sick, The Atlantic, 15 March 2019, Olga Khazan
Why the future of well-being isn’t about money www.weforum.org, 26 Feb 2019, Justin Dupuis
With bread’s return to favor in the wellness world, consumers are ritualizing the baking process as an opportunity to slow down. JWT Intelligence, 28 February 2019, Emily Safian-Demers
Ikea’s new curtains purify the air inside your house – Fast Company, 20 Feb 2019, Jesus Diaz
Insectageddon – Politicians are complicit in the killing of our insects – we will be next – Guardian 12 February 2019 – Molly Scott Cato
Goop Enters Netflix Deal: Has Pseudoscience Found A New Platform? Forbes, 9 Feb 2019, Bruce Y. Lee
5 ways work culture will change by 2030, Fast Company, February 4th 2019 Gwen Moran