well-intelligence-logo

“I refuse to have a terrible death”: the rise of the death wellness movement – Fast Company, 07 May 2019, Rina Raphael

Overcoming Life’s Last Taboo

“Dying as one wishes has become a luxury. Even though 70% of people would prefer to die at home surrounded by loved ones, most forfeit their future to a windowless hospital room, attached to tubes and monitors. What was once a homebound stage of life has become a lonely, sterilized experience with a host of unfamiliar faces. America, a country founded on rugged individualism and freedom, can’t accommodate even the simplest of last choices.”

Through the WI Lens

The ‘death positive movement’ is on the march in the United States. What was once taboo has now become the focus of innovation as a still-nascent cottage industry arises to invent new ways of doing everything concerning death – and to re-discover traditions that have been lost. At the heart of the movement is the recognition that death is, in essence, part of life. Why live the good life, striving to achieve health and mental wellbeing, if your life ends in a way you would never desire? This piece charts how we got to the contemporary state of death, with its impersonal hospital rooms and stilted approach to discussing the topic, and surveys the panoply of ideas and initiatives that are seeking to make the end of life a more positive experience for everybody – from death doulas who provide support, to living wills and even Death Cafes where people meet to discuss death over tea and cake.

The take out? There’s clearly an opportunity for services for the dying that treat the subject holistically, rather than as a medical process. But a more candid conversation, one that allows people to confront their fears and express their wishes, is an aspect of this movement that has far-reaching implications for all those involved in healthcare and wellbeing.

Staking The Moral High Street

August 30, 2020

“On such fragile foundations are built the first steps towards a more ethical kind of business, and who knows what virtuous circles might result?”

Breathe Easy

August 28, 2020

“Scientific evidence recently emerged that, contrary to earlier beliefs, Covid-19 can be spread by tiny droplets that we breathe out when we respire, called aerosols.”

Why Obesity Needs Weighty Solutions

August 6, 2020

“Economic wellbeing is part of the story, but it is also about finding less stressful lifestyles, in which healthy diet figures as a meaningful measure of success.”

Pulling Together Out Of Lockdown

July 8, 2020

“The industry has every asset needed to be a guiding light in the shift toward personal health priority. Will that become a prevention legacy, a ‘phoenix rising’ from the Covid-19 ashes?”

Opening The Right Doors

July 2, 2020

“Looking at the bigger picture, putting the measures in this order represents a lost opportunity that the pandemic could have offered for a cultural pivot pivot towards getting people more focused on their health, a powerful statement of intent.”

Home (working) Truths

June 26, 2020

“Employment is necessary to fulfil our most basic human needs such as food and shelter. Any significant increase in long-term unemployment will spell a retrograde step for human wellbeing like no other.”

Global Cities In Retreat

June 16, 2020

“All roads lead to a wellbeing anchor, whether that be economic/financial, physical, mental or emotional: all contribute to a progressive and inclusive cosmopolitan world. The answer should not be a choice of one or the other but of a joined up and compassionate solution for society, business and individuals.”

Why You’re More Than A Production Unit

June 6, 2020

“The paradox is that we continue to do this in spite of recognising that striving to become ever-more productive is an intrinsically unhealthy behaviour, leading to stress and too often, a sense of failure.”

Societal Racism Is Damaging To Individual Wellbeing

June 3, 2020

“The same broad-sweeping structural racism that enables police brutality against black Americans is also responsible for higher mortality among black Americans with Covid-19,” Maimuna Majumder, a Harvard epidemiologist working on the Covid-19 response, tells Vox.

Financial Wellbeing – The New ‘Must Have’

May 26, 2020

The take-out from this? Wellbeing cannot exist at a more elevated level without our basic needs being met.

Scroll to Top