Like most relationships we plunge into with hearts aflutter, our love affair with digital technology promised us the world: more friends, money and democracy! Free music, news and same-day shipping of paper towels! A laugh a minute, and a constant party at our fingertips.
Many of us bought into the fantasy that digital made everything better. We surrendered to this idea, and mistook our dependence for romance, until it was too late.
Through the WI Lens
The author of “Revenge of the Analog: Real Things and Why They Matter” makes a fundamental point with far-reaching implications for the hospitality and retail industries: until recently, most of us bought into the fantasy that digital would make everything better, but the love affair we once enjoyed with digital technology is now over. Indeed! The publishing season and the media are flush with books and articles raising alarms about the pernicious effects of tech on our lives: what smartphones are doing to our children and our mental health; how Facebook and Twitter are eroding our democratic institutions; the economic effects of tech monopolies, etc.
The consequence is this: the analog world will not only survive, but, in many cases, will also thrive. Digital books and digital learning, for example, are in decline with their analog versions (printed books and face-to-face education) making a strong comeback. The same is happening with the bricks and mortar presence of local shops and stores: not only are they not being wiped out by e-commerce, they are in fact expanding. ‘Real’ shops are beginning to be viewed as a counterweight to the easy manipulation of digital and as encouraging human interaction, which is crucial to our physical and mental wellbeing.
The future is not a binary choice between digital and analog, but about how to strike the right balance between the two. The lessons for investors and business leaders: those who hailed the end of analog and the victory of digital – think again!
Could Therapy Be Key To Treating Your IBS? – Huffington Post, 11 April 2019, Natasha Hinde
Sitting down for too long may be causing 70,000 UK deaths a year – The Guardian, 26 March 2019, Nicola Davis
Human Contact Is Now a Luxury Good – New York Times, 23 March 2019, Nellie Bowles
Americans Are Going Bankrupt From Getting Sick, The Atlantic, 15 March 2019, Olga Khazan
Why the future of well-being isn’t about money www.weforum.org, 26 Feb 2019, Justin Dupuis
With bread’s return to favor in the wellness world, consumers are ritualizing the baking process as an opportunity to slow down. JWT Intelligence, 28 February 2019, Emily Safian-Demers
Ikea’s new curtains purify the air inside your house – Fast Company, 20 Feb 2019, Jesus Diaz
Insectageddon – Politicians are complicit in the killing of our insects – we will be next – Guardian 12 February 2019 – Molly Scott Cato
Goop Enters Netflix Deal: Has Pseudoscience Found A New Platform? Forbes, 9 Feb 2019, Bruce Y. Lee
5 ways work culture will change by 2030, Fast Company, February 4th 2019 Gwen Moran