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Commoditising Truth

Ryan Holmes, Is content validation the next growth industry? Fast Company, September 17th 2018

Restoring Trust

“How do we restore trust and confidence in online content in this climate? To me, the way forward isn’t just an algorithm tweak or a new set of regulations. This challenge is far too complex for that. We’re talking, at root, about faith in what we see and hear online, about trusting the raw data that informs the decisions of individuals, companies, and whole countries. The time for a Band-Aid fix has long passed. Instead, we may be talking about the digital era’s next growth industry: content validation.”

 

 

 

 

Through the WI Lens

“Content validation is a void waiting to be filled, and it may just represent one of the next great digital waves.” This article captures both the opportunity and the need to commoditise the truth. It comments around fake videos, false news stories and the challenge of deciphering lies from the truth online. The problem is real within health and wellness industries too. We’ve seen Goop being fined for fake claims and parting ways with Conde Nast for not allowing fact checks to happen. Truth, honesty, facts and legitimacy is increasing in value – good news for some but not all!

Yuval Harari said it well in his latest book 21 Lessons for the 21stcentury: “First, if you want reliable information – pay good money for it. If you get your news for free, you might well be the product. Suppose a shady billionaire offered you the following deal: “I will pay you $30 a month, and in exchange, you will allow me to brainwash you for an hour every day, installing in your mind whichever political and commercial biases I want.” Would you take the deal? Few sane people would. So the shady billionaire offers a slightly different deal: “You will allow me to brainwash you for one hour every day, and in exchange, I will not charge you anything for this service.” Now the deal suddenly sounds tempting to hundreds of millions of people. Don’t follow their example.”

Pluses (and minuses) Of Positive Thinking

November 10, 2020

What this article goes on to explain is how positive thinking – described here as ‘thriving’ – can counter the effects that come from the negativity outlined above, from reduced memory to diminished performance. Based on studying people in a series of organisations in different industries, one of the authors has found that people who attain this state are more resilient, experience less burnout, and are more confident in their ability to take control of a situation

Working With Nature

November 10, 2020

“Behind the jargon what this is really about is how we address the challenge of biodiversity under threat, move away from fossil materials like plastic and concrete, and use nature in a sustainable way, all of which could be summed up by “living in harmony with nature”.”

Resetting Company Culture

October 12, 2020

“In the new ‘consensual contract’ between employer and worker, what’s required is a commitment from the employer to safeguard the wellbeing of their people, and a commitment in return from employees to take personal responsibility for their performance of their job.”

Countering Loneliness

October 3, 2020

“Could loneliness not only be damaging our mental and physical health but also be making the world a more aggressive, angry place? And if so, what are the implications for a cohesive society and democracy?”

Staking The Moral High Street

August 30, 2020

“On such fragile foundations are built the first steps towards a more ethical kind of business, and who knows what virtuous circles might result?”

Breathe Easy

August 28, 2020

“Scientific evidence recently emerged that, contrary to earlier beliefs, Covid-19 can be spread by tiny droplets that we breathe out when we respire, called aerosols.”

Why Obesity Needs Weighty Solutions

August 6, 2020

“Economic wellbeing is part of the story, but it is also about finding less stressful lifestyles, in which healthy diet figures as a meaningful measure of success.”

Pulling Together Out Of Lockdown

July 8, 2020

“The industry has every asset needed to be a guiding light in the shift toward personal health priority. Will that become a prevention legacy, a ‘phoenix rising’ from the Covid-19 ashes?”

Opening The Right Doors

July 2, 2020

“Looking at the bigger picture, putting the measures in this order represents a lost opportunity that the pandemic could have offered for a cultural pivot pivot towards getting people more focused on their health, a powerful statement of intent.”

Home (working) Truths

June 26, 2020

“Employment is necessary to fulfil our most basic human needs such as food and shelter. Any significant increase in long-term unemployment will spell a retrograde step for human wellbeing like no other.”

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