Ryan Holmes, Is content validation the next growth industry? Fast Company, September 17th 2018
“How do we restore trust and confidence in online content in this climate? To me, the way forward isn’t just an algorithm tweak or a new set of regulations. This challenge is far too complex for that. We’re talking, at root, about faith in what we see and hear online, about trusting the raw data that informs the decisions of individuals, companies, and whole countries. The time for a Band-Aid fix has long passed. Instead, we may be talking about the digital era’s next growth industry: content validation.”
Through the WI Lens
“Content validation is a void waiting to be filled, and it may just represent one of the next great digital waves.” This article captures both the opportunity and the need to commoditise the truth. It comments around fake videos, false news stories and the challenge of deciphering lies from the truth online. The problem is real within health and wellness industries too. We’ve seen Goop being fined for fake claims and parting ways with Conde Nast for not allowing fact checks to happen. Truth, honesty, facts and legitimacy is increasing in value – good news for some but not all!
Yuval Harari said it well in his latest book 21 Lessons for the 21stcentury: “First, if you want reliable information – pay good money for it. If you get your news for free, you might well be the product. Suppose a shady billionaire offered you the following deal: “I will pay you $30 a month, and in exchange, you will allow me to brainwash you for an hour every day, installing in your mind whichever political and commercial biases I want.” Would you take the deal? Few sane people would. So the shady billionaire offers a slightly different deal: “You will allow me to brainwash you for one hour every day, and in exchange, I will not charge you anything for this service.” Now the deal suddenly sounds tempting to hundreds of millions of people. Don’t follow their example.”
“On such fragile foundations are built the first steps towards a more ethical kind of business, and who knows what virtuous circles might result?”
“Scientific evidence recently emerged that, contrary to earlier beliefs, Covid-19 can be spread by tiny droplets that we breathe out when we respire, called aerosols.”
“Economic wellbeing is part of the story, but it is also about finding less stressful lifestyles, in which healthy diet figures as a meaningful measure of success.”
“The industry has every asset needed to be a guiding light in the shift toward personal health priority. Will that become a prevention legacy, a ‘phoenix rising’ from the Covid-19 ashes?”
“Looking at the bigger picture, putting the measures in this order represents a lost opportunity that the pandemic could have offered for a cultural pivot pivot towards getting people more focused on their health, a powerful statement of intent.”
“Employment is necessary to fulfil our most basic human needs such as food and shelter. Any significant increase in long-term unemployment will spell a retrograde step for human wellbeing like no other.”
“All roads lead to a wellbeing anchor, whether that be economic/financial, physical, mental or emotional: all contribute to a progressive and inclusive cosmopolitan world. The answer should not be a choice of one or the other but of a joined up and compassionate solution for society, business and individuals.”
“The paradox is that we continue to do this in spite of recognising that striving to become ever-more productive is an intrinsically unhealthy behaviour, leading to stress and too often, a sense of failure.”
“The same broad-sweeping structural racism that enables police brutality against black Americans is also responsible for higher mortality among black Americans with Covid-19,” Maimuna Majumder, a Harvard epidemiologist working on the Covid-19 response, tells Vox.
The take-out from this? Wellbeing cannot exist at a more elevated level without our basic needs being met.