Commoditising Truth

Ryan Holmes, Is content validation the next growth industry? Fast Company, September 17th 2018

Restoring Trust

“How do we restore trust and confidence in online content in this climate? To me, the way forward isn’t just an algorithm tweak or a new set of regulations. This challenge is far too complex for that. We’re talking, at root, about faith in what we see and hear online, about trusting the raw data that informs the decisions of individuals, companies, and whole countries. The time for a Band-Aid fix has long passed. Instead, we may be talking about the digital era’s next growth industry: content validation.”

 

 

 

 

Through the WI Lens

“Content validation is a void waiting to be filled, and it may just represent one of the next great digital waves.” This article captures both the opportunity and the need to commoditise the truth. It comments around fake videos, false news stories and the challenge of deciphering lies from the truth online. The problem is real within health and wellness industries too. We’ve seen Goop being fined for fake claims and parting ways with Conde Nast for not allowing fact checks to happen. Truth, honesty, facts and legitimacy is increasing in value – good news for some but not all!

Yuval Harari said it well in his latest book 21 Lessons for the 21stcentury: “First, if you want reliable information – pay good money for it. If you get your news for free, you might well be the product. Suppose a shady billionaire offered you the following deal: “I will pay you $30 a month, and in exchange, you will allow me to brainwash you for an hour every day, installing in your mind whichever political and commercial biases I want.” Would you take the deal? Few sane people would. So the shady billionaire offers a slightly different deal: “You will allow me to brainwash you for one hour every day, and in exchange, I will not charge you anything for this service.” Now the deal suddenly sounds tempting to hundreds of millions of people. Don’t follow their example.”

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Insectogeddon

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Goop, Delta, Netflix

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