Monthly Insight – November 2021

  1. The perfect storm that is Covid-19, the climate crisis, social inequalities and mental ill-health have brought human and planetary wellbeing into sharp focus. Honouring choice, privacy, access to safe environments and being valued are not always delivered. The ‘great resignation’ trend is prompting an increasingly urgent focus on the happiness and wellbeing of workers at all levels in organisations. There are several aspects for consideration; financial compensation, respect for personal wellbeing, feeling safe, valued and protected. The latter point is a critical one as we come into the cooler climes of winter. Are you doing enough as an organisation to achieve a tangible sense of protection against catching Covid where employees are in office space or public environments? Double vaccination is no guarantee, testing protocols are still a critical part to achieve a) Trust and confidence (employees) b) Business continuity c) Duty of care (employer).


  1. Environmentally conscious choices cultivate routes to a simpler life philosophy. OLIO is a community sustainability app (#1 free sharing app) on a mission to eliminate the approximate €1 trillion of food waste created globally each year. They announced a successful €36.2 million Series B round in September 2021 and already have 5 million users to date. In addition, they offer the ability to share household items, clothing, board games and more. Frivolous or unnecessary spend to acquire what you ‘need’ will become an increasingly distasteful and frowned upon option. OLIO has landed at a time that is not only beneficial for the planet but also at a societal pinch point that will see reduced disposable income and more pressure on finances. OLIO also provides services for businesses in pursuit of zero waste. Watch out for similar models that challenge material consumerism.


  1. A sense of belonging is a gateway to psychological safety. DEI (diversity, equality, inclusion) are all parts of corporate and community strategy that can be quantified and measured. The ‘B’ of DEIB is belonging, it is the most emotional, difficult to measure component but arguably the most important part. I mentioned in our October edition, that there are conduits of note that are cutting through in the ‘wellbeing culture’ conversation. Inequality is quite literally the defining issue of our time. The education, consciousness and progress required to reach a more equal society still has a significant way to go. Try not to shy away from difficult conversations, have the courage to ask or answer challenging questions and take ownership for your own prejudice and bias, it exists in most of us.  Intention and effort to correct will always trump denial.


  1. There has been a 29% rise in referrals for suspected episodes of psychosis between April 2019 and April 2021 in the UK. Recognised as the first concrete evidence to indicate the significant levels of distress experienced by the UK population during the pandemic. The study published by the Lancet in October showed 76m extra cases of anxiety and depression and 53m extra cases of major depressive disorders over the same period, globally. It confirms what was an already instinctive anecdotal belief. Responding to the mental health needs of the population means re-evaluating what exists, not only in healthcare systems but in the workplace, in communities and across society. Investing in mental health first-aiders is an excellent baseline but it cannot end there. Preventive programmes that tie together DEIB, sustainable practice, stress and recovery are essential parts of provision for employees.


  1. Are we barking up the wrong tree? Societal adaption isn’t only about the technological break throughs and efficiencies, it is about humanity and our capacity to love. It may sound trite but one of the things that makes human beings so exceptional is our hard-wired instinct to love. Not only in a romantic or blood related way but on an immense scale. Love cultivates a sense of belonging, it draws people together and creates emotional safety and stability. We have witnessed it in spades during the last 20 months; a phrase I coined a few years ago “The future of wellbeing will be driven my tech but defined by humanity” has given me pause these last week, is “… defined by human compassion.” a better fit?


  1. A phrase you’re likely to hear more of is ‘climate shadow’. In short, the concept takes us beyond the metrics used to measure carbon footprint (recycling, turning off the lights, eating habits, energy usage, how frequently you fly) and considers a broader scope of impact such as speaking up about wasteful practice, lobbying local politicians or driving cultural shift through activism and commitment. The “climate shadow” is a model created by Emma Pattee to help visualise how our life’s choices influence the climate emergency. Emma sees the Climate Shadow in three parts a) consumption b) choice c) attention, the intended result is collective action and activism and ties in snugly to the point above. Keep an eye on the Swedish flygsham (flight shame) movement. Coined in 2018, they have been gaining pace and resonance since.




  1. Managing the ongoing rise of Covid cases means that workplace, health, event and hospitality venues need to be on the front foot, particularly on the cusp of the winter season. Privacy, ease and affordability are key. We are working with technology partners who provide solutions using privately protected platforms – please contact us for more detail.


  1. “Bobby Kennedy once said about GDP “It measures everything in short, except that which makes life worthwhile.” Something similar could be said about our carbon footprint: It measures everything except what actually matters. If we are going to work together to keep the worst of the climate crisis from happening, it’s going to require a bracing moral inventory. Each of us will have to undergo a kind of spiritual reckoning, and that type of evaluation can’t be done by a calculator.” By Emma Pattee – an exert from ‘Forget your carbon footprint. Let’s talk about your climate shadow’ article.



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