THE HOSPITALITY WELLBEING BAROMETER

This newsletter is divided into two parts: (1) Macro outlook, outlining and assessing the impact of economic, geopolitical, societal, environmental and technological changes on the industry; (2) Micro insights supported by concrete examples of trends and changes occurring within the industry. We believe that the combination of the two will allow you to keep ahead of the curve.

The convergence of hospitality and wellbeing is shaping disruption and innovation alike.

The hospitality industry encompasses all businesses that provide specific and non-essential services to customers. It is broader than the travel and tourism industry stricto sensu and includes businesses such as restaurants, beauty clinics and theme parks, to name but a few.

MACRO OUTLOOK

Our macro outlook analyses the leading global trends and their potential impact on the industry.

ECONOMICS

ECONOMIC GROWTH AND WELLBEING –The world economy continues to enjoy a synchronized recovery. According to the World Bank, global growth at market prices is projected at 3.1 per cent in 2018, with emerging markets reaching 4.5 per cent. As in the past, Asia is expected to grow faster. Yet, potential growth is slowing down due to the combined effect of ageing and low productivity. In the short term, two dark clouds hang over the global economic outlook: stagnant real wages and increasing inequality. This matters considerably because aggregate economic numbers tell us only part of the story, and not very much about social welfare. Around the world, but particularly in high-income countries where expectations are higher, most people have a job, but a large majority does not feel rich, confident or secure. It is for this reason that policy-makers increasingly focus on wellbeing indicators and policy tools, realizing that the quality of life and jobs is as (if not more) important as their quantity. Low wages, depressed real incomes and insecure contracts are potent sources of uncertainty and dissatisfaction that put the perspective of a decent life, let alone wellbeing, beyond the reach for many.

WELLBEING PREDICTIVE OF POPULISM – The point above is made acutely relevant by new academic research showing that changes in population wellbeing are more predictive of election outcomes and populist voting than traditional economic indicators such as growth and unemployment. This will move wellbeing policies and practices to “core and centre” of traditional economic policies (Scandinavian countries lead in best practice). We will present this groundbreaking research at our next Summit of Minds. It suggests that the hospitality and wellbeing industry should take the lead in promoting best practices and policies that favour wellbeing. Two obvious ones: (1) improving the quality of the labour force through continued education; (2) improving female participation and greater gender equality in the labour force.

SPAIN OVERCOMES THE US – According to the UNWTO (the World Travel Organization’s arm of the United Nations), Spain has replaced the US in terms of inbound tourism numbers (France remains number one). Last year, total earnings in the Spanish tourism sector reached EUR87bn (up 12 per cent from the year before), while the numbers of visitors to the US dropped respectively by 5 per cent and 3 per cent in Q1 and Q2 2017. What do these numbers tell us? First, that the “Trump slump” is real. Put simply: projecting a negative image abroad is detrimental for travel & tourism. Second, the headwinds of terrorism (the attacks in Barcelona) and political instability (the Catalonian crisis) are less consequential than anticipated. Compared to the rest of the world, Europe remains a haven of stability and a most desirable location.

DON’T CONFUSE THE LEVEL AND THE RATE – It is important, though, not to confuse the level with the rate of change. Europe does remarkably well, but other regions will do even better! In fact, every region in the world will benefit from the increase in international tourist arrivals. The UNWTO anticipates a yearly increase of 3.3 per cent per year over the period 2010-2030, which corresponds to an average of 43 million more tourists a year. The absolute number of international tourist arrivals is projected to reach 1.4 billion in 2020 rising to 1.8 billion in 2030. There is an interesting twist to this story: the number of arrivals in emerging economies will grow at double the rate of that in advanced economies (4.4 per cent versus 2.2 per cent), with the result that over the next few years, most likely by 2020, the total number of arrivals in emerging economies will exceed that of advanced economies. Asia will benefit the most. Arrivals in the continent are forecast to increase by 331 million to reach 535 million in 2030 (+4.9 per cent per year). Europe, however, will remain the no.1 destination (with 744 million arrivals projected
in 2030).

GEOPOLITICS

GEOPOLITICAL RISKS ON THE RISE BUT WITH LIMITED EFFECT ­­– ­In 2018, big geopolitical risks will continue to make the headlines, but they will be largely irrelevant for the hospitality and wellbeing industry. Yes: there are many black swans and potential outliers out there (civil unrest in the US, a coup in North Korea, a policy miscalculation in the South China sea, civil wars in Africa and so on), but we predict that the “really” big risks we may be worrying about will not occur: no war on the Korean peninsula or between Iran and KSA, no conflict in Eastern Europe or in the South China Sea, no disintegration of the EU… Local disturbances may affect the rate of growth we mentioned in the first bullet point, but they will not alter the “travel & tourism” trajectory that
is up.

SOCIETY

INEQUALITY: GREATEST RISK BY FAR – In 2018, inequality will be by far the most pressing socio-economic issue, with profound consequences for the hospitality and wellbeing industry (a sector in general not renowned, for its generosity in terms of remuneration and working conditions). Since 1980, inequality has increased rapidly in the US and Asia, moderately in Europe while remaining stable but at an extremely high level in the Middle East, Africa and Brazil. New research at the confluence of economics and psychology shows that the most damaging effect of being poor is the subjective experience of feeling poor. People who feel poor and are being treated unfairly also feel less competent and engage in riskier behaviour (like unhealthy eating). For this reason inclusivity will become a growing (and vital) concern for the wellbeing industry, both on the supply and demand sides. On the demand side, wellbeing is mainly – for the moment – the preserve of affluent white people who consume a complete offering that includes healthy eating, healthy buildings, healthy air, healthy materials and so on. Of necessity, this means that more often than not, wellbeing goods remain a luxury that few can afford. Going forward, democratising and expanding the social boundaries of wellbeing by making it more affordable will constitute one of the industry’s greatest challenges. On the supply side, working conditions, and possibly remuneration, will have to improve. Upward pressure on wages is bound to increase but non-financial incentives will be favoured. In general, more friendly staff policies will be essential to solve the issue of labour shortage and low retention rates.

THE OBSESSION OF LOSING WEIGHT – In much of the world, losing weight is the top New Year’s resolution (in the US) or the second top (in Asia and the UK). This explains the gigantic size of the global weight-loss and weight-management market (valued at USD176bn in 2017 and by 2022 expected to reach USD246bn: an annual growth rate of almost 7 per cent). Obsession with wellness in general and “eating healthier” in particular is engulfing high-income countries and the rising global middle class. It gives rise to many fads but also explains why some weight-loss and food supplement companies are doing so well. Among the most established ones, the success of Weight Watchers is emblematic of this trend. Last year, the company’s share price rose by 350 per cent, but this incredible success comes with a twist: it is largely due to Oprah Winfrey investing in the business. She’s become a global brand that epitomizes the power of the winner-take-all and superstar economy – a phenomenon to which we frequently alluded in previous issues. Top individuals, or companies, or even cities command disproportionate wealth, power and attention. This is why some of the world’s most successful hospitality and wellness companies (whether they are large or small) try so hard to attract celebrities to their board or management structure.

ENVIRONMENT

WATER ISSUES – As extreme weather events progressively become the norm, the media focus on what attracts most attention: the flurry of climate disasters (particularly intense last year). Climate changes that are perhaps less spectacular will have an even stronger effect on the travel and tourism industry. First, many regions of the world will simply become too hot at certain times of the year to remain hospitable for humans. The recent 45+ degrees Celsius in Sydney is a perfect example of that. Discussing long-term investment plans in hot regions (like NEOM in KSA) that fail to factor climate change into their business model is senseless. Second, many analysts fail to understand the second-round effects of climate change. In a manner that is less noticeable than extreme weather events, climate change is exacerbating episodes of wet weather and droughts. Cape Town, for instance, may become the world’s first major city to run out of water. At current projections, “Day Zero” – the day when taps will be have to be turned off because the dams drop below 13.5 per cent – will occur on April 29, 2018. Then, residents will have to line up at 200 checkpoints across the city to collect water allocations under military and police supervision. The effect on the hospitality industry (which contributes almost 10 per cent to economic growth in South Africa) would be devastating. This is a taste of things to come, meaning that going forward, the issue of sustainability in travel and tourism will become an imperative. As shown by the example of water restrictions in Cape Town, it starts with small things, such as closing down steam rooms and hot tubs.

YEAR-ROUND TOURISM POLICIES – The beginning of the ski season in the northern hemisphere – the US and Europe in particular – shows the dramatic extent to which climate change and global warming are affecting the snow reliability in ski areas. In the regions that depend heavily upon winter tourism, resorts have no choice but to implement a year-round tourism policy. As the example of French resorts in the Alps demonstrate, a successful diversification susceptible to attract visitors in any season, is capital intensive and requires a close collaboration between private companies and public authorities. A multi-stakeholder approach that engages businesses, policy-makers and the public (who demand sustainable solutions) is therefore required. Industry: open up!

TECHNOLOGY

DIGITAL TOXICITY – A growing body of research by psychiatrists, neuroscientists, marketers and public health experts proves that smartphones and social media are causing real damage to our minds and relationships, measurable in seconds shaved off the average attention span, reduced brain power and declines in work-life balance. Anecdotal evidence shows that an increasing number of parents in the Silicon Valley limit the usage of smartphones and other devices by their children. Equally, more and more (former) tech executives denounce the “toxicity” of tech. As an example among many, former Facebook senior executive Chamath Palihapitiya recently denounced the addictive and toxic properties of social media, going as far as stating that they’ve created tools “that are ripping apart the social fabric of how society works.” In a similar vein, Tristan Harris, formerly with Google, has set up Time Well Spent, a foundation that aims to raise awareness about the dangers of the ‘inattention economy’ and pressure the tech world to design its products more ethically. What’s the most likely consequence for the hospitality and wellbeing industry? Analog devices and destinations will make a strong comeback, becoming cool again. The “disconnect to reconnect” motto is popping up everywhere, from established 5 star-hotels to trendy niche cafés.

In light of the point above, it shouldn’t come as a surprise that the backlash against big tech and social media has been brewing for most of 2017. In 2018, it will become even fiercer, providing further support to the wellbeing industry – rightly perceived as the best antidote against the harm inflicted by our tech addiction. Jana Partners and Calstrs (a hedge fund and a pension fund that together own about USD2bn of Apple’s stock) are now demanding that Apple studies better the impact of its technology on mental health. This is telling: investors are now turning a social issue into something that threatens share prices – with consequences of monumental proportions. For the hospitality and wellbeing industry, they are manifold. The industry must continue to harness the power of digital while paying increasing attention to the negative impact it has on our mental and physical wellbeing. Some fads will go – like the many apps supposed to improve our “inner selves” or our happiness, but the discussion about the relationship between tech and wellbeing will extend beyond digital addiction to encompass artificial intelligence, robots and augmented / virtual reality.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text el_class="barometer-title"]

MICRO OUTLOOK

Our micro lens looks at how convergence and interdependence are becoming more prevalent within the industry.

HOTELS & LODGING

ACTIVISM – A NEWLY DEFINED MODEL – Whilst the newest hotel properties and a tranche of existing ones are incorporating wellbeing related services into their offering, (either through acquisition or internal development), a new definition of what providing a ‘well and purposeful’ concept and services entails, is emerging at the same time. Eaton Workshop is a new global brand merging hospitality with progressive social change – it will debut in Washington DC in the summer of 2018. Described as “A combination hotel with co-working space, media company, and wellness center” Eaton Workshop is a hybrid model combining liberal activism and civil engagement. The new brand is part of Great Eagle Holdings Ltd, a Hong Kong based real-estate company, that is also the parent company for the Langham Hospitality Group. The founder and president of Eaton Workshop, Katherine Lo (whose father is the chairman of the Langham Group) has curated a concept that will anchor in political statement and create a likeminded (democratic, although everyone is welcome) community that will include TED type talks (free to the public), open plan physical layout space (inspired by Town Halls), co-working space akin to WeWorks (and branded as Eaton House) and a wellness component housing ‘new-age’ health that is spiritual, internal and holistic. Four locations are planned that include Hong Kong, as well as DC, and later in 2018, San Francisco and Seattle. Their ambition is to be the first hospitality brand legally incorporated as a B-Corp company with a business model where hospitality revenue will drive nonprofit and cultural initiatives on property.

POLITICAL POWER PLAY – The closure (blocking) of Marriott’s Chinese website and mobile app by the Chinese government demonstrates further the interdependence and impact of political macro influence at industry level. The authorities’ decision to punish the world’s largest hotel chain was in response to Marriot’s listing Chinese-claimed regions (such as Tibet and Taiwan) as separate countries in an online customer questionnaire – the Chinese interpretation of this is that Marriott were reportedly “disrespecting Chinese sovereignty”. The website and app block is set to be in place for one week, a costly misstep for Marriott that will serve as a warning to other brands not to fall foul of similar penalties. In another protectionist move (reminiscent of China where the list of banned Western apps is a long one), UAE have banned the use of Skype and also blocked a petition against the ban. Other chat apps are also blocked for ‘Voice Over Internet’ (VoIP) services including Discord, Whatsapp and Facetime. Simultaneously, the UAE‘s two telecom providers (Etisalat and Du) began promoting their own VoIP applications at a monthly fee. The impact on and relevance to the hospitality sector of these two incidents is very different. The Chinese government is in an almost unassailable position to dictate and control – most major brands want a piece of the Chinese market – Marriott in particular, having partnered with Alibaba, have a clear strategy and this hurdle will be treated with delicacy and respect. In contrast, the UAE run the risk of alienating tourists and irritating international communication companies. They do not have the same leverage as China and with the World Government Summit imminent and also EXPO 2020, questions will be asked as to whether this is the smartest or friendliest move to support their valuable hospitality industry.

DISPENSING WITH FORMALITY – 2018 is likely to see a continued transformation of style and purpose in the lobbies and public spaces of hotel facilities. Lifestyle brands such as Edition, Ace and 1Hotels have led this shift and fueled what is likely to be an indelible trend toward purposed community, collective workplaces, greater connection (getting rid of high reception desks that act as barriers) and above all, a sense of ‘coming home’. At the ultra luxury end of the hotel spectrum, Hotel de Crillon in Paris has embraced a living-room style check-in, creating greater intimacy whilst retaining elegance. These concrete and design responses to the increased demand for ‘real’ human interaction, (perhaps as an antidote to tech fatigue) are manifesting throughout increasing numbers of leisure and hospitality venues.

A FUTURE DOMINATED BY AI WILL FAVOUR THE ‘FEMALE’ IN US ALL – In a world evermore shaped by AI and automation, interpersonal skills and emotional intelligence will become increasingly sought after qualities. In the future, being human and able to excel at those things machines don’t do well will be a passport to meaningful work. In this domain several studies show that in the empathy stakes women have the edge over men when it comes to understanding, expressing and perceiving emotions. Industries such as hospitality and wellbeing that require their teams to understand, react and relate to guests and clients will need to help hone all their employees’ softer skills of people performance. This in turn will drive changes in the way teams are trained, coached and retained. Developments that go hand-in-hand with workplace wellness programming will help to upskill teams in a sustainable way, albeit perhaps facilitated and simplified by AI at the initial stage. It is kindness and humanity that guests and consumers are increasingly seeking in hospitality and wellbeing experiences.

FOOD

VEGANUARY ALL YEAR – Food trends have a tendency to be the most faddish and ephemeral – that said veganism is advancing resolutely on a broadening trajectory, embracing integrity for the environment, animal welfare and sustainability, as well as health. In January alone, Prêt à Manger and Tesco in the UK launched their vegan ranges and a new pub, in East London opened its doors as the first 100% vegan public house, boycotting all animal products (including leather). Veganuary (in the UK) has enticed at least 100,000 people to give up all animal produce for the month, a 66% rise on last year and explosive growth since its inauguration in 2014 when 3,000 people took part. Restaurants (both stand alone and hotel) and general eateries are not all being as bold as the aforementioned vegan pub. In a bid to avoid alienating meat eaters and to appear inclusive some are adopting a less absolute position; for example ‘vegan and vegetable forward’, ‘plant centric’ and ‘protein condiments’ are all terms being embraced that mean menus are likely to have more vegan and vegetable dishes than they do meat. Sensible and rational as it is, this ‘fudging the issue’ approach begs the question as to whether being bold, brave and standing up for values (yours and your consumers) will prevail as the resonant and most effective formula and one that will become more prevalent industry wide. We’re watching and waiting and will let you know!

FOOD TECH DISRUPTION AND RISING FLEXITARIAN SEGMENT – Venture capitalists have embraced California-based food tech startups such as Impossible Foods, Beyond Meat and Memphis Meats. Impossible Foods alone has raised USD273.5m from investors (including Bill Gates) and have secured distribution from top US restaurant suppliers. Amongst them, Sysco, a USD28bn market cap food service company, has begun offering Impossible Foods’ soy and wheat-protein burgers. The factory facility is shipping up to 1.4m pounds of Impossible burgers a month contributing to meat substitute sales growing 6 per cent in US stores last year but still representing only 2 per cent of the overall meat market. The demand is seen not only from vegan and vegetarian eaters but also a growing ‘flexitarian’ segment (those seeking to reduce their meat consumption without giving it up completely). It is likely that the ‘plant and vegetable forward’ approach as well as the rise in veganism (up 360 per cent over the last 10 years in the UK and an increase to 3.2 per cent of the adult population – 7.3 million in the US up from 1 per cent in 2009) will continue. The relevance for the hospitality industry is not only in the shaping of menus and concepts but perhaps more importantly, in creating brand and cultural resonance with customer values, whatever they are.

BEAUTY

THE BULLSHIT SUPER-HIGHWAY – BS is being used to expose people and products within the wellness and wellbeing industry and beyond. Goop and the promotion (at very high prices) of products and procedures positioned to be beneficial to health without any real evidence as to their validity are being singled out more frequently (although as yet with no negative impact on the company’s continuing rapid growth). In 2015 Belle Gibson made Australia’s list of ‘contemporary health hoaxers’ by conning hundreds of thousands of followers into believing she had cured her brain tumour with Ayurvedic medicine, oxygen therapy and a gluten- and refined sugar-free diet. She built a social media empire off the back of those claims to sell a customized app and cookbook. Some of the money made was promised to charities but didn’t reach them. Two investigative journalists strove to uncover the deceit and have recently (January ’18) re-positioned their findings as “The Woman Who Fooled The World: Belle Gibson’s cancer con, and the darkness at the heart of the wellness industry.” Amidst the recognized explosion of wellness-related demand and countless wellness trend reports of what is in and out for 2018 – there is a relentless call for truth, evidence and transparency that should be the indelible traits of a true culture of wellbeing. Purporting to be all things ‘wellbeing’ but taking actions that are polar opposite will reflect negatively on and could even destroy a business built on lies or mis-truths; whether bare-faced, hidden behind pseudo science or commoditizing something that should be free.

WELLNESS, WEIGHT, PROFIT AND CELEBRITY – Following Oprah Winfrey’s rousing acceptance speech at the Golden Globes, Weight Watchers’ stock jumped 13 per cent. Prior to that (on January 2nd), after the signing of DJ Khaled (a music producer with a large social media following), the company’s share price had risen 8 per cent in one day. This is a striking example of the power of celebrity to move markets.(as referred to in our macro section). This particular case puts the spotlight not only on Weight Watchers but more generally on the democratisation of wellbeing, inclusivity and a more egalitarian approach that both Oprah Winfrey and DJ Khaled personify, despite their celebrity status. Neither have perfect bodies, both have made their own luck and fortunes from humble origins and are grounded and empathetic. A further important point to note is the absence of the term diet. Fad eating plans and magic fixes have given way to ‘healthy eating’ and ‘wellness’ – 77 per cent of Americans are said to be actively trying to eat more healthily but only 19 per cent say they’re on a diet and there is increasing awareness of the relationship between our inner health and outer beauty, combining nutrition, movement, social emotions and sleep.

PUBLIC AND MAINSTREAM HEALTH

CALORIE CAP SET TO DISRUPT – Public Health England (PHE) has begun the new year by telling fast food chains and supermarket ready-meal makers to “calorie cap” their foods. Lunches and dinners will not exceed 600 calories and breakfasts, 400 – 63 per cent of UK adults are either overweight or obese and research carried out by PHE shows ‘out of home’ meals are a key cause. The plan to put the UK on a calorie-controlled diet is due for release in March. This is a bid to work with the industry to reduce calorie intake in everyday food but given that a KFC Mighty Bucket for one has 1,235 calories, a McDonalds Big Mac and fries 845 or a Pizza Express Margherita 729, the challenge ahead is major. PHE’s proposals have been met with a mixed response but it is a clear strategy to attempt to address the UK’s obesity issue. In addition to gaining manufacturer and supplier cooperation, the vital key to achieving impact that will reverse obesity statistics is to reshape social norms. A legislated focus in the public sector with suppliers and manufacturers being held to account will in turn, sharpen up transparency and integrity in the private sector by raising the bar on entry level services and products offered. In France it is already compulsory (still being integrated across government) for new policy to be wellbeing evaluated, and other countries such as Italy and the UAE are reportedly following this example. More widely, re-shaping ‘normal’ across society is critical to promote and sustain change. We are not yet in an era when offering biscuits and unhealthy snacks at a meeting is recognised as a form of unwanted micro-temptation and as such frowned upon, but perhaps the tide is turning. Indeed in the UK a government ‘biscuit ban’ for all public authority functions, hospitals, schools and universities may not be far away. France has again shown itself to be pro-active in this sector; in response to emerging statistics on child obesity (at the time), bans were put in place from as early as 2006 for sodas and sweet vending machines in educational establishments.

TRAVEL

TRANSFORMATIONAL TRAVEL *CAUTION* – Twelve months ago transformational travel was identified as a strong travel trend of 2017. Indeed, the ‘transformative’ narrative has become more prevalent in travel together with the physical design and curation of wellbeing elements like co-working spaces and the increase in transformational programming within retreats and wellbeing locations. However, the hotter the trend, the more ‘everyone’ wants a slice of it. Cue wellness and wellbeing – there are parallels and vital lessons that the transformational travel sector ignores at its peril. Our cautionary narrative is inspired by the ‘Bullshit super highway’ (see next bullet point). There are useful parallels that can be drawn between the lip service paid to wellness and wellbeing and that offered up to transformational travel. The terms ‘wellness’ and ‘wellbeing’ continue to appear on products, venues, services and experiences in a bid by owners and operators to jump on what they perceive to be the newest and fastest gravy train. This often occurs with little or no evidence to support the integrity of the claim or the validity of the ‘wellbeing’ or ‘wellness’ on offer. A similar caveat applies to the phenomenon of transformational travel – everyone wants a piece of the TT pie but hollow promises will lead to a bubble of delusion and ultimately costly disappointment. Yes, increasing numbers of consumers want more TT and wellbeing but more than that they want to see their values being mirrored, they want authenticity, transparency and truth.

BUILD AND DEVELOPMENT

CO-WORKING, MORE THAN JUST BUSINESS – The boom of community work hubs (whether incubator, pop-up or co-working space) is reframing work culture and also, steering a more collaborative, wellbeing-conscious and socially cohesive environment for SMEs, entrepreneurs, self-employed and freelance workers. WeWork, valued at USD20bn is expanding fast – it is the 8th most valuable venture-backed private company in the world – putting it in the same league as Airbnb and Pinterest. WeWork is to buildings what Uber is to cars and Airbnb to apartments. The “platform for creators” that they have formed is about to operate the largest co-working space in the world (in London) – already with 12 locations across the UK and space in 44 cities around the world. They’re about to launch their co-living brand via a prototype being built in Chicago called WeLive. Pre-launch, a leaked investor claim is that WeLive will gross USD636m during 2018. Concepts sourced in co-living, co-working communities and ‘tribes’ of like-minded individuals are giving rise to a rapidly growing body,of highly investable projects. The founders recently described the WeLive concept as “a private club that anyone can join”. The anti-café phenomenon holds a similarly inclusive, shared ‘workplace’ parallel. Also referred to as ‘timeclub’ or pay-per-minute café, the anti-café model charges for time rather than consumption of product. Founded originally by a Russian writer, the concept now exists in numerous international cities. Given the changing cultures of work and lifestyle, along with examples that we’ve given, there is no reason why more hotels won’t seize on this lucrative segment; hybrid and evolutionary business modelling is already happening but traditionally hospitality is not known for its speedy response.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text el_class="barometer-title"]

MUST WATCH ISSUES

In the coming weeks, ‘must-watch’ issues include:

  1. The speed at which the hospitality and wellbeing industry adjusts to the rising public anti-digital sentiment. A subtle equilibrium will have to be found between not too much but just enough digital… Marketing strategies like inundating the inbox and social media accounts of your existing and prospective clients with promotional materials will have to be revisited.
  2. How soda taxes will soon gain more traction, providing tailwinds to the wellbeing industry. Mike Bloomberg (former mayor of NYC) and Larry Summers (former US Treasury secretary) just founded an impressive new global group with several former heads of state to advocate for higher and more widespread sugar taxes, and more generally to make recommendations on the policy and politics of health taxes.
  3. The way in which more casual and multiuse concepts will continue to expand and redefine the hospitality business. Grocery stores are turning into libraries and bookshops (and vice versa), hotel lobbies into offices, restaurants into occasional canteens, supermarkets offering cooking lessons, etc. In the capitals of the rich world, street food – more affordable, flavourful and different! – is exploding.
  4. Whether the WEF will succeed in Davos to give traction to its “Inclusive Development Index”. The idea is to demote GDP as a measure of success and replace it with more qualitative indicators that better incorporate “things” that matter to us, like “natural capital” (clean air and green spaces) or "social capital” (a well-functioning and harmonious community). If global policy-makers and CEOs buy into this, wellbeing will become centre-stage, providing a huge boost to the companies active in the wellbeing business.

Each bullet point is based upon extensive research and conversations with our network.

For real–time/in depth analysis on any of these issues, please contact us.

The authors;

Anni Hood - anni@wellintelligence.com

Thierry Malleret - thierry@wellintelligence.com[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]