Wellness Tourism

Is the Kingdom of Saudi Arabia heading for a revolution in the name of advantage, citizen liberation and tourism appeal?

What is it that will catapult Amaala (and KSA) to being an authentic world wellbeing capital and enduring legacy for humanity? Nothing short of a revolution.

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‘Outdoor’ economy

Analysts do not pay enough attention to the increasing relevance of the outdoor recreation industry for “hard-core” economic growth.

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Hospitality in transition

Luxury, similarly to beauty, is in the eye of the beholder. The perception of luxury to one person may be anathema to another.

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Go for a walk!

There is no longer any doubt that creativity – a critical ingredient of robust decision-making – is improved when walking.

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